Great article on User Experience

Think about it. Why do people buy certain brands, drink only specialty coffee, stay with the same type of cars for years and years? It is because these companies have mastered what is most important in our mature economy: an experience that draws users in and keeps them there. The fact is, in today's world, there are many products out there that can do what we need but few that allow us to do it quickly, elegantly and memorably. Take a 49¢ cup of coffee and serve it at Starbucks and customers will pay anywhere from $2 to $4 per cup! Why, because the customer is engaged in an experience – a series of memorable events that engage the consumer in a very personal way. more…